If you want to know how to sell more, then you better know why customers buy
Is there anyone in the room who, yet, doesn’t want to expand its business in these challenging times? To reach success in business, every marketer should know the basic ingredients of a buyer’s psychology.
Are you interested in the choices customers make while purchasing products? Did the media pop-ups inspire you by evoking shopper’s need for the products? If so, then you must be learning the art of consumer psychology.
To this purpose, it is imperative for businesses to wheeze around their buyers, their choice of products, attitude, desires, or persona.
That’s where LaGrasigns come for the rescue of their readers, to strive for wise plans in understanding customer behavior and psyche.
Buyer Psychology Insight
Consumer psychology is a field of study rested on many disciplines, like behavioral economics, social psychology, marketing, and other fields to retain consumers.
The precise concept aims to evaluate and understand the choices of the buyers. Psychological factors of the customers such as attributes, lifestyles, personality, and behavioral shifting all carried immense value for the marketers to construct a marketing game plan.
Psychology of Buyers in the Usual Affair
Business owners and marketers should hold a great understanding of the psychological factors which affect consumer behavior when they’re online. As per the former trend, psychology’s day job in consumer culture may be hard to predict, even for the seasoned player in the field.
But, now things have been transposing with the study of ethnography and consumer neuroscience. They are turning it easy to understand how consumers make choices and the intention-action gap i.e. the contrast between what customers like and what they actually buy.
To alter your thinking, we’d like to point that social influence, customized marketing, brand status, and even customer’s consciousness of the price all play a vital role to grip buyer attitude and price variation.
Besides, it is quite beneficial to craft a healthy relationship with your audience for your brand. Nothing to shy away from the physical factors of brand management such as the product or service, its looks, price, and packaging, etc.
The intangible factors also consist of a vital spot in consumer psychology, such as brand experiences and fondness they have with the product or services. These all behavioral variables can combine to build a brand power and marketing strategy.
Psychological Tactics for the Marketers
Marketers don’t look like psychologists neither they think of themselves. But they always try to insert a psychological theme in marketing to indulge customers. Here are some cool tactics which you should use to compel customers to buy.
Tactic #1: Target the Impulsive Reactions
The neocortex section of the human brain is responsible for the impulsive purchasing of the customer; we should be targeting that.
According to creditcards.com survey:
84% of customers have carried impulse purchases
54% spent 100$ or more on impulse purchases
15% spent approx 100$ on impulse purchases
ADD-ON TIP: Use the word “NOW” in your sales post as it can drive maximum impulse purchasing.
Tactic #2: Apply Foot-in-the-Door Tactic
By meeting the small request of your customers, open the doors of big opportunities for your brand.
ADD-ON TIP: Try to retain buyers through email sign-ups and free trials.
Tactic #3: Use Powerful Visuals
- A human brain is attracted to visual images faster than text.
- As per the study, social media images drive 650% higher engagement than text posts.
ADD-ON TIP: Attract the audience by using creative visual images inside your posts.
Tactic #4: Psychology of Color & Human Behavior
Quite surprising but 60% to 90% of impulsive purchases are based on colors.
ADD-ON TIP: Blend your designs with the most consumed colors
Tactic #5: Promote Exclusivity
- Motivate your consumers’ self-esteem by evoking their fantasies.
- Use slogans like “We’re not for everyone”, make them feel special and excited.
ADD-ON TIP: Greet them with a free membership, cheap start-ups, or exclusive deals
7 Amazing Ways To Win Buyer Psychology
If you think you are a raw champion in addressing the customers’ choices, you might have taken Hollywood films dreadfully. Since many psychological facts are adjacent to buyer’s choices, we must look forward to fraternize these in our sales.
1. The Magic of Words
You can behold the chances of buyer’s gaze through best copywriting. LaGrasigns certainly has the best copywriter team to share a glimpse of your sales endeavor.
You might think, can a tiny twist to words in sales banners can make any difference? Yes, it does and results in a surplus of dollars, also fruitful for your staff management statistics.
Who’s on this planet which doesn’t like appreciation? Of course, every one of us! But obviously, this blog is earmarked to the buyers, so use the words which excite them. For instance, the content marketing institute roll in that great content can charm the buyers three times more than paid advertising.
Isn’t what you might be chasing for? So, play your best stroke of words to engage your potential audiences.
2. Win Buyers with Rewards
When you indulge psychological concepts into your sales efforts, that’s where you shift the momentum into your favor. Don’t underestimate the power of rewarding your buyers as this would be your best move to retain them.
Discounts, offers, promotions, or hello deals run best, but the rewards are super-duper joy you can share with your buyers while offering them to buy.
As per Cialdini’s laws of persuasion; people enjoyed flip love in return when something amuses them. You can use it to pull success into your business and create a rich pool of satisfied customers.
If you post a log of earned reviews of loyal customers, a rare hit of 270% will be shown to your business. Don’t forget, if your customers are using a loudmouth to market your services it will surely expand your range.
As in the case of “Uber”, they usually offer referral codes or coupons to the customers to get discounts or paybacks. This is an ideal way to score big at shoppers and build a staunch customer base.
3. Genre of Buyers
Neuroscientists believe that the human pattern of spending is a mimic of pain means “spending till it starts hurting”. To spread your brand magic, it's recommended to know the genres of buyers and design your strategy respectively.
There are three classes of buyers—average spenders, spendthrifts, and frugalists. Average spenders always prefer to lean onto their most favored brand—they are confident of what they buy.
Spendthrifts are the ones who spend recklessly until they reach their “buying pain”. Yet the frugalists are separate from the above two. They try to remain mild on spending before they hit their “buying pain” slot. Just so you’re aware, 24% of shoppers out there are frugalists.
Since, they are the tougher ones to bring down, with the firm strike of strategies, it becomes easy to win them.
You can line them up with many tricks like— offering discounts, free trials, bundle packages, and more. Your business needs support from an expert salesperson that shapes your conversion rates easily.
4. Creating a Halo Effect
As we all know, the first impression will be a make or break many times for someone’s character. But if we’re discussing buyer psychology, then the term” Halo Effect” tugs great importance.
If your brand logo has a color of red with a combination of orange on it or a location of some down street Manglahar, witch valley road, then your impression will be sabotage for sure.
If you want to grow as a brand, offer an excellent user experience from the first glance. This effort leads to a strong chain with your customers also builds a loyal customer base in the market. But be mindful of any errors will narrow your chances of becoming a priority of the buyers.
5. Feed Buyers With Learning
This feature should be added to your to-do list to retain the buyers for shopping. One impressive study revealed that learning causes changes in your hippocampus.
As physiology says, exposure to new things is good for your brain. According to CCSU Business & Development, learning a new skill improves the density of your myelin and helps your mind to grow stronger than ever.
So, if you teach, tell, guide, give insights, or suggest a new idea to your buyers, this involves their minds. Once you have caught their buying emotions, they’ll re-evaluate your brand before turning their eyes to other kinds.
Be smart and educate your buyer on the value of the product, not the price. Guide them with deep care about how to use your product, how to upgrade or downgrade, and affect their choices in the buying patterns.
6. Real-Time Personalization
Personalization can even be flavored like a “hygiene factor”: if a business gets it wrong, customers may rush onto the opposite shop.
Big bosses such as Tesla let customers design their inventory of cars. Fashion stalwarts like Fame and Partners or Gucci allow buyers to customize their bags, wears, and more. “Nike by You” lets you design your solo customized shoes. Etsy has the power to let buyers customized their vitamin pills, the best trait we all love.
However, not all customers want similar stuff. The ability to customize or personalize their experience or service inevitably boosts customer satisfaction.
It will be a treat to watch when your buyer tastes delight over their engraved initials in the mailbox or their most loved product in the best packings. This causes your brand a force of most worthy and loyal customers upfront.
Let’s do it if you’ll face a chance of customization into the products. There are plenty of ideas to customize your efforts in the product or services, even if your business doesn’t have a physical face.
Be artistic in your best interest, and look for ways that can boost the brand exposure for each of your buyers or clients.
7. Social Proof Psychology
As we all heard, humans are social animals who cannot live apart. You may feel like you’re a noble creature, but the fact is it’s tough to go against the instinct and ignore what others around you are doing. Stepping with others is a good way to keep moving.
Bang with the social proofs to mobilize the human psychology in marketing. Social media has served as a torchbearer as we can view a whole set of routines of the users worldwide. Marketers can use this flux of users for their marketing cause.
One mild instance of social proof in action is when “influencers” hit artificial impact to bump their followers count. This blind shot may not only impress the brands but also deceive them to advertise with fake influencers.
Naturally, if you see a top banana with millions of followers, you’re more likely to follow him too, despite the quality of the content posted.
Besides, the question still lingers, how can we use social proof in our marketing plans? Create bespoke content and show the number of likes and shares on your articles.
Promote user-delight content, reviews, and testimonials. Use influencer marketing, but make sure to only open windows for those who speak your brand’s real spirit.
Customer or Buyer psychology can be a spearhead for a marketing plan, or sometimes for a business as a whole. Being able to engage buyers and speak to their needs has an impact on sales, marketing, product, even your managerial duties.
Psychology is a kind of art and to eject its cure you must start to speak your buyers’ language. Give respect to the voice of your buyers, chance to speak– knowing that by using “positive language”, you create positive spirits.
In the end, we hope that we have shown the best ways of how to win your buyers’ psychology.
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Welcome to our added featured blog of the season 2021. Before we share about “What is the best choice for your business, Facebook or Instagram?” let us take you first to the blogging section of our webpage.
Read some of the hottest trends of the market in recent years like Artificial Intelligence, SEO, Digital Marketing Trends, AI apps, and many more at https://www.lagrasigns.com/blog/
One heck of a question stays in every sales person’s mind while making a business strategy that should my business be on Facebook or Instagram?
Without a doubt, any social media site can be a game-changer for you if you land with a precise and witty business strategy.
There are herculean opportunities to connect and engage an audience, boost brand awareness, and push traffic to your site. But they’re also for offbeat purposes.
Of course, the same question still lingers on — where does your business will stand out? To explain the distinctiveness and usage of each platform, we’re going to serve you with more fresh content than shared in the past.
Feed your mental greed and keep the ball rolling to find the best business manager for social media influence.
Facebook vs Instagram-The Big Business
In the events of social media marketing, Facebook continues to be the Mikado on canvas. Until Jan 2021, Facebook has raced to 2.85 billion users, making it the social hub for users worldwide. In the backlog of recent times, Facebook has changed social media customs through unprecedented business fortunes.
Facebook Relative Statistics
Then there’s a newbie emerging to find its footholds, Instagram. Founded in 2010, the rookie has enjoyed the overwhelming response of global users. As of Jan-2021, Instagram has been acquired by 1 billion monthly active users, which turns the site into a booming social network on the planet.
Instagram Relative Statistics
Although Facebook has been able to impress the global audience with its reach, whereas Instagram also doesn’t put a foot wrong.
These vital figures have not only besieged the public but let small businesses show their presence with Facebook Page.
We’re pretty sure you’re enjoying this social media buzz and looking forward to learning more. Now compare two of the whacking social spots in terms of their purpose.
Instagram or Facebook?-Visibility Factor
As far as we have spent time on Facebook for humorous posts or inspiring content, Facebook does have the comfort of higher visibility. It not only has a larger user base but also captivated most age groups.
Let’s dig into a few aspects to run a business on Facebook:
1. Facebook Business Pages
Facebook Business Page will allow you to define the online presence of your brand with leverage. These pages will help you to:
- Give constant updates to the customers and interested users
- Interact with your customer, boost engagement, & get feedback
- Allow people to connect with products and services straight away
- Set yourself as an authority within your niche
- Offer discount, giveaways, or kickbacks to the customers
- Build a community of loyal users of your brand
2. Facebook Groups
Facebook groups are rich to hold a community of like-minded people attached to your brand.
Groups can serve you with:
- Advertise your brand to a higher potential audience at once
- Enable the group members to seek goods from each-other
- Get honest feedback from your brand users
- Distribute brand awareness across the group
- Get to know about the views of a diverse class of people
3. Facebook Live
Facebook Live allows teams to engage with their audience in real-time.
The live option tips you:
- Alteration of content in live videos to display on pages and groups
- Showcase your brand culture by sharing behind-the-scene videos
- Allow users to socialize with your brand via Q&A panels and more
4. Facebook Analytics
Facebook Analytics can help track and measure outcomes to filter your marketing campaign. Insights can help determine:
- Reach and engagement
- Posts performance and more
Add-ons of Facebook insights:
- When your fans are available
- The posts that do well for you
- Your top pages, and much more.
Hey, stop! Where are you about to go? It doesn’t mean Insta is no longer in the game. It also holds some of the blasting chances to promote your business.
Let’s find some top of the heads to drive your business:
1. Instagram Business Profiles
A business profile for a brand can be a real business thing for you.
It personifies your brand with a variety of benefits such as:
- Enable you to use Instagram Insights
- Add a contact button to your profile
- Your preferred job industry
- Add vital links to your profile
2. IGTV (Instagram TV)
IGTV is a platform that allows you to watch videos and creep up to your audience and new souls.
It can serve with:
- Boosting the range of your products/ services
- Educating and inspiring your audience
- Increasing engagement and conversions
- Help to grow your community
3. Instagram (Go Live)
Identical to Facebook Live, IG Live can provide a real-time session with the audience, worthy of building new connections for the business.
IG live help out in:
- Occupying a high range of targeting
- Getting instant pop-ups for a live stream
- Real-time interactions with your followers
4. Instagram Insights
Instagram Insights is an analytical tool for your company. You can access the data of visitors, view demographics, take actions, and construct a strategy towards your Insta dream.
Insights can help determine:
- Engagement with audience
- Reach & Impressions
- Top performing content
- Profile views
- Follow backs
- Webpage clicks and a lot more
Run Business Campaigns on Facebook & Instagram
To create and track paid social campaigns for business, Facebook and Instagram will both go hand-in-hand for you. Tracking your ROI for sales is hell simple with Facebook and Instagram, and the synergy between the pair will set out the right tracking of successful paid ads.
To conceive the analysis of ad campaigns various tools are on the table for the marketers. Google Analytics can be the perfect solution for your ad campaign review.
Facebook is lethal in its respect, whereas Instagram also splashes the quality for the user. You only have to recognize your place and content type to kick-start your marketing plan.
Eventually, it’s not about which social network you go for. You only need to discover your business nature or the kind of content you’re going to post, or which audience will greet you the best.
Facebook or Instagram? The Business Function
We’re in no mood to let you slip without providing you with a rundown of social media importance. We have learned that Instagram is an image/video-based app, but a lot to be bat around.
Facebook is best known for its extensive content. A Facebook Page imparts a detailed version of anything you search for like business hours, address of the company, or future events. That’s why a Facebook profile snares more time to create than Instagram.
Instagram is all about capturing moments. People who ill-favor to know business hours or dislike to find their friend’s current location love to be on Instagram to feel coupled. In a word, this can prove to be a brand-building facet with Instagram.
We know we sound candied in most of our blog, so let’s continue this Ferrari of thoughts. What makes you most comfortable? A restaurant with a buffet of dishes or one with specialize dishes. Which one is easy to choose? I think we possess the same soul!
Facebook serves you with the same kind of buffet taste. There’s so much you can do from sharing thoughts to playing games and watching videos.
Facebook holds a bag full of possibilities for each generation. On the flip side, Instagram is like a spot with a specialized menu, serving burgers and fries only. You can’t feel vague, keeping you hyper-focused on a few core specialties.
Which Social Network Is Best For Your Business?
Your business progress depends upon how well you publish your content on these sites. It is not fair to treat Facebook the same as Instagram to post your content.
We have already spotted the splits between the two sites. Now it’s your turn to press the paddle and move on. To get the best out of each platform, post a demo on both Facebook and Instagram.
Here’s what you will find:
Facebook is a great platform for shared content. Many of the tidbit content shared on Facebook isn’t original. The blog posts or other content you see are normally shared through different profiles.
But Instagram is all about posting real feelings and visual content. However, you can reshare a meme or photo while scrolling through the app.
Facebook will be your stop and shop to [post] business news. You’ll have a fair chance to elaborate your story because of its text-based nature.
Let’s say if you have to go under for renovation, create a Facebook post about it and you’re done. But, for Instagram, only share photos of a live spot. See the difference?
Are you planning to host a charity event or a public discussion? Now you belong to Instagram as it is the perfect spot for you. You can create a real-time buzz around your fans by sharing off-screen moments.
After dropping curtains, share the best images of the event with a captivating title on your Facebook profile.
Word of the Day
Facebook and Instagram can be a win-win duo if you target the Millennials and Generation Z for your brand. It all depends upon the quality of content and the aptitude of marketers.
If you still feel shaky in picking your go-to platform, come to our site and do some testing. After all, in the end, you don’t want nature to take its course. Be confident. Be Yourself!
To learn more about other digital marketing strategies and best practices, do check out our website and blogging section, of course.
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